Inc413 Rate Card

Advertise with Inc413: Connect, Engage, and Grow!

Are you ready to put your business front and center in Western Massachusetts? Inc413 is the newest hub for local business news, insights, and opportunities—and we’re inviting you to join us as an advertiser.

Why Advertise with Inc413?

Hyper-Local Reach: Connect with the businesses and decision-makers that drive the Western Massachusetts economy.
Engaged Audience: Reach entrepreneurs, professionals, and community leaders who are actively seeking resources and connections.
Affordable, High-Impact Options: From banner ads to editorial sponsorships, we have packages designed to fit every budget and marketing goal (We also offer banner design).
Support Regional Growth: Your advertising helps us create valuable initiatives, like our upcoming business newsletter launching in 2025, aimed at keeping local businesses informed and empowered.

How banner advertising works on Inc413

Banner ads on Inc413 are billed per impression. An impression is counted as any time a visitor lands on a page and a banner is loaded.

Impressions are sold in multiples of 1000. E.g. If a banner ad costs 15 cents per impression, the minimum purchase cost would be $0.15 x 1000 = $150.00.

Advertisers receive a link where they can monitor the performance of their banners.

You can see banner examples in the screenshots (on the left if you’re on a desktop-sized screen and below for smaller screens)

Banner Ad Rates

Banner Code: B1
Name: Leaderboard
Size: 1244x135px (JPG or PNG)
Behavior: Rotates between five banners, giving each ad 20% of the total visibility.
Where it appears: Top of page, across the website.
Cost per thousand impressions: $475.00

Banner Code: B2
Name: Wildcard
Size: 910x525px (JPG or PNG)
Behavior: Rotates between 20 banners, giving each ad 5% of the total visibility.
Where it appears: In-content, mid-page, sidebar, on home page and in different sections across the website. It’s a real wildcard.
Cost per thousand impressions: $175.00

Banner Code: B3
Name: Panoramic
Size: 2000x500px (JPG or PNG)
Behavior: Rotates between 10 banners, giving each ad 10% of the total visibility.
Where it appears: On guides, mid-page, bottom of page on home page and in different sections of the website.
Cost per thousand impressions: $375.00

Banner Code: B4
Name: Hero
Size: 1640x924px (JPG or PNG)
Behavior: Rotates between 10 banners, giving each ad 10% of the total visibility.
Where it appears: In-content, mid-page, bottom of page on home page and in different sections of the website.
Cost per thousand impressions: $375.00

Banner Code: B5
Name: Tall
Size: 675x1200px (JPG or PNG)
Behavior: Rotates between 10 banners, giving each ad 10% of the total visibility.
Where it appears: On sidebars where they appear on the site; e.g. the B2B directory.
Cost per thousand impressions: $275.00

Banner Design

If you do not have a banner ready, our team is happy to design one for you.

After you place your order, you will get an option to upload your banner or order a design. Rates start at $225.

Looking for a Deeper Partnership?

If you’d like to do further than banner advertising, we have a heap of ideas on how we can partner with different businesses AND we’d love to hear yours! See the opportunities listed on our Digital Marketing Partner website.

Not Sure How to Proceed?

If you are not sure about which advertising option would work best for you, schedule a meeting with our website managers, Artist Dynamix, and they will walk you through all the options. You can also call them on