The Advertising Club of Western Massachusetts invites you to the Creative Unconference, a full-day gathering designed to energize, educate, and connect the region’s creative community.
This is your chance to join fellow creatives, entrepreneurs, students, and business owners for a one-of-a-kind experience. Expect an inspiring keynote by Tracey Wheeler Noonan, a dynamic panel of local innovators, and unconference-style sessions where attendees set the agenda.
What is The Creative Unconference?
The Creative Unconference is an event hosted by the Advertising Club of Western Massachusetts. Instead of following a rigid agenda like a traditional conference, it’s designed to be interactive, flexible, and participant-driven.
It is a one-day gathering built to spark creativity, fuel collaboration, and connect the people shaping the region’s creative economy.
Here’s what makes it unique:
- Unconference format
Attendees help shape the breakout session topics on the spot, making the event highly relevant to the people in the room. - For the creative community
It brings together marketers, designers, photographers, media professionals, agency teams, freelancers, students, and business owners from across Western Mass (and beyond). - Mix of structure + freedom
There’s still a keynote speaker and panel, but much of the day is about open discussions, networking, and collaboration. - High-value perks
Registration includes meals, a year-long Ad Club membership, swag, and, for the first 50 registrations, a limited-edition t-shirt.
Registration includes complimentary breakfast and lunch with options for all diets, a full year of Ad Club membership, a swag bag of creative goodies, and complete access to keynote speakers, networking opportunities, and breakout sessions.
When and where is the Unconference?
When: Saturday, October 4, 2025
Time: 9:00 AM – 4:00 PM (Registration begins at 8:00 AM)
Where: Holyoke Community College, 303 Homestead Ave, Holyoke, MA
Details: Schedule, parking, and campus directions will be provided to registrants.
Contact: info@adclubwm.org, 413-342-0533
Who is the Creative Unconference for?
Whether you’re in marketing, design, media, photography, communications, freelancing, or just curious, the Creative Unconference offers an open, inclusive space to share ideas and build connections.
Students, professional creatives, business owners. Everyone who feels they have something to contribute to the creative economy in Western Massachusetts is welcome.
How do I register for the Creative Unconference?
You register for the Creative Unconference through the Ad Club of Western Massachusetts website.
Tickets cost $29 for students and $99 for all of y’all.
What is The Ad Club of Western MA?
The Advertising Club of Western Massachusetts (Ad Club of WM) is a professional organization that connects and supports people working in advertising, marketing, design, media, and communications across the four western counties of Massachusetts. Their activities include:
- Networking
They bring together creatives, business owners, and marketing professionals to help members connect with the people they need to know. - Programs & Events
From workshops to big gatherings like the Creative Unconference, the Ad Club hosts programs that educate, inspire, and showcase innovation. - Recognition
They highlight outstanding work through awards like The Pynchon Awards and The Creative Awards, giving visibility to the region’s creative talent and impactful leaders. - Community Impact
The Club emphasizes giving back and “paying it forward,” supporting the growth of the local creative economy.
