The Flower Expo has quickly become a must-attend event for cannabis professionals in Massachusetts. It was founded by Jason Bello, a former executive of the Hall of Flowers cannabis trade show in California.
The expo launched in 2023 at the Franklin County Fairgrounds in Greenfield and returned there this year for a successful second run.
It brings together top cannabis brands, dispensary representatives, and industry experts to foster education, networking, and product discovery.
Who is this for?
The Flower Expo is designed for cannabis professionals—from growers to dispensary owners, brands, and business leaders across the state. It caters to those looking to network, explore new products, and build partnerships in the ever-growing Massachusetts cannabis market.
With over $6 billion in sales since recreational legalization, the state is seeing an increasing demand for industry knowledge and innovation. The event also draws national and West Coast brands, making it a key platform for any company looking to expand in the New England area.
How can I attend?
The Flower Expo is by invitation only for industry professionals, ensuring a focused environment for serious business. If you are a dispensary operator, cannabis retailer, or in the business of supplying cannabis products, you can register through the expo’s official website to secure an invite.
For non-professionals and locals interested in cannabis culture, a free block party is held in downtown Greenfield after the first day, offering a more inclusive community experience.
How can businesses showcase their products?
The event provides a platform for product sampling, sales, and brand awareness, targeting key decision-makers from dispensaries and retail locations across the state.
Cannabis brands interested in showcasing at the expo need to apply early.
What can I expect?
Booth space is limited, and applicants go through a vetting process to ensure they meet the quality standards expected at the expo.
Besides the trade show, The Flower Expo is known for its educational sessions—called SESHES—led by industry experts who cover topics ranging from cannabis product trends to best business practices.
Attendees can also expect networking opportunities, product demonstrations, and designated areas for on-site cannabis consumption, making it a hands-on, immersive experience
Why is it important now?
The expo’s relevance comes at a time when the Massachusetts cannabis market is booming. As of April this year, the state surpassed $6 billion in total sales and the demand for higher-quality products and services is increasing.
This event now serves as a critical space for industry growth, helping businesses stay competitive and informed.
CONTRIBUTOR
Inc413 News Team
The Inc413 news team compiles business stories from across Western Massachusetts and beyond. Our primary focus is on stories that have an impact on small businesses, entrepreneurs, and the people they employ.
