How are businesses using AI in Western MA?
As artificial intelligence transforms how businesses worldwide operate, automating repetitive tasks, enhancing marketing strategies, and making operations more efficient, the real question isn’t whether businesses are using it; it’s how they’re using it.
At Artist Dynamix, an Amherst-based digital marketing agency, AI is an integral part of their workflow. They’ve invested in systems that allow them to automate SEO research, analyze massive data sets, streamline project management, and even improve content creation.
By using AI the right way, they ensure that technology enhances their work rather than replaces the human creativity and strategy that drive real results.
SEO that’s smarter, not just faster
Search engine optimization has become more sophisticated, and AI tools like SEO Actionz help Artist Dynamix stay ahead. Instead of manually sifting through keyword lists and search trends, AI identifies the best opportunities in seconds. It analyzes what people are searching for, finds patterns, and suggests the most valuable keywords.
A screenshot of the Artist Dynamix SEO Actionz login page.
It also analyzes websites and gives recommendations on the most critical updates needed to help improve the chances of ranking.
This allows the team to focus on strategy rather than getting lost in spreadsheets.
For businesses trying to rank higher on Google or Bing or to be found by ChatGPT, or DeepSeek, AI can definitely help, but the difference between doing SEO and doing it well lies in how you use these insights.
The Artist Dynamix team doesn’t rely on raw AI-generated content to climb the rankings; instead, they use AI to guide their content strategy, ensuring that every article or webpage is optimized for real human engagement, not just algorithms.
Making sense of data, instantly
When things move as fast as they do in digital marketing, the ability to quickly analyze data and spot trends is a competitive advantage.
Artist Dynamix uses AI to process website analytics, social media metrics, and keyword trends, pulling out insights that would take a human team days to uncover.
This means they can look at a massive list of keywords and instantly see which ones have the potential to drive traffic. They can monitor shifts in audience behavior and adjust marketing strategies accordingly.
AI doesn’t just collect data; it makes it actionable, allowing the team to make smarter decisions in less time.
Turning video and audio into actionable content
Meetings, brainstorming sessions, and long-form videos hold a wealth of valuable insights, but only if they can be accessed and organized. Instead of relying on notes, Artist Dynamix transcribes and summarizes team meetings and in-house training using AI-powered tools like Loom and Otter.ai. This means no more searching through reams of notes to find key takeaways.
They also leverage AI to summarize other video content using tools like Sider.ai, making it easier to extract key insights without watching hours of footage.
Last year, the team started experimenting with text-to-speech AI that automatically converts website articles into audio versions. An example is this very article you are reading. (See above).
The idea is to provide content in as many formats as possible to allow busy site visitors to choose what works best for them and to consume content on the go.
AI-powered project management
Managing multiple marketing campaigns, creative projects, and client requests is no small task. That’s why Artist Dynamix relies on ClickUp, a project management tool that helps them keep everything running smoothly.
ClickUp’s AI features can assign tasks automatically, based on certain parameters. It can generate real-time project summaries, and action points from emails and meeting transcripts.
It can also create detailed reports that provide a good sense of what’s happening across multiple projects. Fungai Tichawangana, Founder of Artist Dynamix, says it’s like having an extra project manager working behind the scenes to keep everything on track.
A screenshot of the Artist Dynamix ClickUp Team Dashboard.
And when it comes to using ClickUp effectively, the Artist Dynamix team isn’t just any group of users. Three of their team members are ClickUp Verified Power Users, ranking in the top 10% of over 10 million ClickUp users worldwide.
“We spend a lot of time on ClickUp,” says Tichawangana. “We play around with dashboards, automation, reporting, whiteboards, etc. We even use special ClickUp lists as inboxes for support emails. But even then, I don’t think we’ve even used 20% of the power of this app.”
The problem with AI-generated blog content
Every day, an estimated 4.6 billion pieces of content are created online. The vast majority of it is now AI-generated; and most of it sounds the same. With so much generic content flooding the internet, standing out requires a different approach.
Tichawangana compares this shift to what happened in the world of finance. When only a few firms had access to advanced trading software, it gave them a huge advantage. But once everyone had it, the edge disappeared. That’s when the quants—mathematicians who built new models for analyzing markets—became the real differentiators.
The same thing is happening in content marketing.
“Once you train an AI model properly, you get much better first drafts,” Tichawangana explains. “But that’s just the beginning. You still need to edit them, add what Google refers to as EEAT; Experience, Expertise, Authoritativeness, and Trustworthiness; include your own thoughts, insights, and other good stuff.”
Artist Dynamix takes this a step further by using custom GPTs that are fine-tuned for their workflow. One of their AI models is specifically designed to analyze blog drafts and suggest titles, keywords, and tags, ensuring that every piece of content is optimized before it goes live. Instead of relying on AI to do all the writing, they use it to enhance their process; allowing their team to focus on storytelling, originality, and strategy.
AI in bookkeeping
Accounting apps like Quickbooks and Wave continue to introduce AI tools and functionalities. Artist Dynamix uses AI to analyze financial transactions and automatically sort them into appropriate categories.
This reduces manual bookkeeping efforts and minimizes errors. By recognizing patterns in past entries, AI improves accuracy over time, learning from previous corrections.
Automating more to do more
At the heart of Artist Dynamix’s AI strategy is a simple philosophy: automate as much as possible, so there’s more time to focus on what really matters.
“That’s our big focus for 2025,” says Tichawangana. “Learn as much as we can about the best AI tools, and use them to streamline our workflows.”
The agents are coming
As AI continues to evolve, Artist Dynamix is setting its sights on the next frontier: agentic AI; AI systems that can take action independently based on goals and objectives.
“We’re looking at how we can leverage the power of AI agents to make our processes smoother,” says Tichawangana. “Instead of just analyzing data or generating content, we want AI to actively manage workflows, initiate tasks, and even optimize strategies in real-time.”
The shift to AI agents represents a fundamental change in how businesses approach automation. Rather than being reactive tools that require constant human input, AI agents can operate proactively, anticipating needs, making intelligent decisions, and executing tasks without human micromanagement.
For Artist Dynamix, 2025 is about leaning into this evolution; experimenting with AI-driven automation that not only saves time but actively improves the way digital marketing campaigns run. From self-updating SEO strategies to AI systems that adjust ad spending based on real-time performance, the agency is working to make sure it stays on the cutting edge of AI-driven business optimization.
And in a world where technology moves fast, staying ahead isn’t just an advantage—it’s the key to delivering smarter, more effective marketing solutions in the years to come.
FULL DISCLOSURE: Inc413 is managed by Artist Dynamix
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Inc413 News Team
The Inc413 news team compiles business stories from across Western Massachusetts and beyond. Our primary focus is on stories that have an impact on small businesses, entrepreneurs, and the people they employ.
